北大方正电子有限公司印艺事业部数码影像部是方正电子这次机构整合后成立的部门,所代理的产品包括:苹果电脑、Epson 大幅面喷绘仪和柯达数码相机等。在今年数码生活的概念越炒越热的时候,方正电子的数码影像部如何在扩大原有的平面设计市场的基础上,去扩大和发展业务,为此记者走访了数码影像部总经理王彤。目前数码影像部的产品虽然有几项,但是其中最主要的业务还是苹果电脑,而王彤本人也是一个苹果迷。王彤介绍说,苹果的业务相当稳定,在固定的目标用户里拥有稳定的市场。稳定是一个好事,但是太稳定了,也就不会有迅速的增长,这就是数码影像部所面临的问题。其实近年来,平面设计领域的市场 The Digital Imaging Department of the Graphic Arts Division of Peking University Founder Electronics Co., Ltd. is a unit established after the integration of Founder Electronics. The products it represents include: Apple Computer, Epson Large Format Printers, and Kodak Digital Cameras. When the concept of digital life became hotter this year, the digital imaging department of Founder Electronics expanded and developed its business on the basis of expanding the existing graphic design market. For this reason, the reporter visited the general manager of the digital imaging department Wang Hao. . Although there are several products in the digital imaging department at present, the most important one is Apple Computer, and Wang Hao himself is also an Apple fan. Wang Hao said that Apple’s business is quite stable and has a stable market among fixed target users. Stability is a good thing, but it is too stable and there will be no rapid growth. This is the problem faced by the digital imaging department. In fact, in recent years, the market for graphic design