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伴随中国市场经济飞速发展、社会各界对计算机产品的需求亦与日剧增。与此同时,面对高速增长的大陆计算机市场,世界知名厂商蜂拥而至,寻求机会。由于市场竞争加剧、价格信息公开化等诸多因素影响,已使整个大陆市场供销体系发生了显著的结构性变化,各区域市场的迅速形成与发展,便是该变化的重要特征之一。为配合厂商开拓区域市场并促进当地计算机应用普及与提高,慧聪集团与《电子＆电脑》与《个人电脑》杂志社在96年合作举办计算机产品全国巡回展示交易会。(以下简称巡展)。此项活动由慧聪集团麾下20余家子公司承办,在19座大中城市依次举行,并同时开展“行程九万里,投票十万张”的观众评选活动。我们之所以开展此项活动,是出于下述几方面考虑: 一是对厂商而言,可就自身在展示会中的产品发布、展位设计、美工布置等多方面工作进行反思检验,同时通过对区域市场的消费结构与特征的了解,对自身的经营策略进行调整与完善,还可以较为客观地洞察竞争对手的状况,二是对普通消费者而言,可借此了解产品、了解商家、了解市场,无疑会对日后的选择起到有益的帮助作用。 消费评价结果将在本刊定期公布,此外,在19城市巡展全部结束后,我们还会将各城市消费者评价结果进行汇总分析,以得到目前整个大陆计算机产品市场消费者
With the rapid development of the market economy in China, the demand for computer products from all walks of life has also risen sharply with Japan. At the same time, the face of the rapid growth of the mainland computer market, world-renowned manufacturers flocked to seek opportunities. Due to the intensified market competition and the openness of pricing information, structural and qualitative changes have taken place in the supply and marketing system of the entire mainland market. The rapid formation and development of various regional markets is one of the important features of this change. In order to cooperate with manufacturers to develop the regional market and promote the popularization and improvement of local computer applications, HC Group and the “Electronics & Computers” and “PC” Magazine co-organized the National Circuit Exhibition of Computer Products in 1996. (Hereinafter referred to as tour). This event was undertaken by more than 20 subsidiaries under the control of HC Group and was held in 19 large and medium-sized cities in succession. At the same time, it carried out audience selection activities of “90,000 miles to vote and 100,000 votes”. The reason why we carry out this activity is out of the following considerations: First, the manufacturers, they can conduct their own exhibition in the product release, booth design, layout and other aspects of the work of the reflection test, at the same time Understand the structure and characteristics of the consumption in the regional market, adjust and improve its own business strategy, and gain a more objective insight into the status of competitors. Second, for ordinary consumers, they can learn about products, understand businesses, Understand the market, no doubt will play a useful role in helping future choice. Consumer evaluation results will be published regularly, in addition, after the completion of the 19 city tour, we will also summarize the results of the evaluation of consumers in various cities in order to get the current consumer computer market in mainland China