近年来,随着广播电视媒体系统企业化、市场化,改革步伐的逐渐加快,广电系统的思想政治教育工作也面临一些新的挑战。比如广大职工的思想政治意识淡化,思政工作方法陈旧,已不适应当前新形势的要求等。故而,在本文中,笔者拟结合自身的工作经验,从创新工作方法的角度来探讨推进新时期广播电视媒体系统思想政治教育工作的方法和途径。 In recent years, as the media system of radio and television has become more and more commercialized, marketized and the pace of reform accelerated, the ideological and political education of radio and television systems has also faced some new challenges. For example, the ideological and political awareness of the broad masses of workers is diluted, and the methods of thinking and administration are out of date and they are no longer suited to the requirements of the current new situation. Therefore, in this article, the author intends to combine his own work experience, from the perspective of innovative ways of working to explore the ways and means of promoting ideological and political education in radio and television media system in the new era.