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电能的广泛应用,为我国生产发展、居民生活提供了便利,电力业成为低碳能源的一员,是我国可持续发展不可缺少的能量基础。互联网的迅速普及以及手机APP的盛行,我国的电力营销也受互联网影响,传统电力营销的媒介、策略将会受到何种冲击?本文以互联网模式下的电力营销存在问题为着眼点,阐述目前问题所在,根据电力体制改革、市场营销体制提出在互联网发展模式下,电力营销的完善和改进。
The extensive application of electric energy has facilitated the development of production and the life of residents in our country. The electric power industry has become a member of low-carbon energy and is an indispensable energy foundation for our country’s sustainable development. The rapid popularization of the Internet and the prevalence of mobile APP, China’s power marketing is also affected by the Internet, the traditional power marketing media, the strategy will be what kind of impact? This paper to the Internet model of the power marketing issues as the focus, elaborating the current problems Where, according to the power system reform, marketing system proposed in the mode of development of the Internet, power marketing improvement and improvement.