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随着我国改革开放的程度不断加深,进口商品进入大众的视野已经成为一种必然的趋势,在这个过程中,广告商们将进口的产品广告词通过翻译的方式进行转换,而正是在这个过程中,往往暴露出许多翻译的问题。文章依托于著名翻译家奈达的翻译“等值”原理以及中西方跨文化交际的基本原理,通过对市面上的常见商品的广告英文词的翻译情况进行具体分析,促进我国国产商品进一步走出国门,走向世界市场。
With the deepening of China’s reform and opening up, it is an inevitable trend for imported goods to enter the public’s perspective. In this process, advertisers convert the imported product advertisement words through translation, During the process, many translation issues are often exposed. Based on the translation “equivalence ” principle of well-known translator Nida and the basic principles of intercultural communication between China and the West, the article analyzes the translation of English words of common commercial products on the market to promote the further development of Chinese domestic products Go abroad, go to the world market.