本文首先介绍了提升企业文化软实力的时代性及其重要意义,然后找出了影响企业文化软实力提升的主要因素,并给出了相应的解决对策,提出了一些建议。企业在提升文化软实力中要结合当前的形势和任务,注重抓根本、抓关键、抓重点、抓长远,只有科学合理的工作方法,才会有助于文化软实力的提升。 This article first introduces the times and significance of promoting the soft power of corporate culture. Then it finds out the main factors that affect the soft power of corporate culture, and gives the corresponding countermeasures and puts forward some suggestions. In enhancing the cultural soft power, enterprises should combine the current situation and tasks, pay attention to grasping the fundamental, grasping the key, focusing on the key and long-term, and only scientific and reasonable working methods will help enhance the cultural soft power.