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在一种产品中引入一项新的技术能产生引人注目的富有竞争力的优势。举个例子,一项新的技术或许能解决一种以前所无法满足的客户需求。不过也不要忘记考虑哪那些促成一个成功的新产品的其他关键元素,这一点非常重要。许多公司在开发新产品时都会陷入单单把注意力放在技术上的误区。
Introducing a new technology in a product can produce compelling and compelling advantages. For example, a new technology may solve a previously unmet customer needs. But it’s also important not to forget about the other key elements to consider for contributing to a successful new product. Many companies are simply focused on technical misconceptions when developing new products.