在市场经济条件下,企业的产品要进入市场必须通过营销环节。市场营销是企业全部经济活动的核心。随着铁路全路资产经营责任制的实行,铁路局市场主体地位的确立,以市场为中心积极开展面向广大旅客的市场营销活动,已经成为铁路客运运营走向成功的必然选择。 In a market economy, enterprises must enter the market through the marketing of products. Marketing is the core of all business activities. With the implementation of the responsibility system of asset management across the railway and the establishment of the main body of the railway market, marketing activities centered on the market to the general public have become the inevitable choice for the successful operation of railway passenger transportation.