电视品牌的概念,既有普通商品的共性含义,也有自身的特殊个性。作为传媒的电视品牌,不仅仅是频道或栏目之间相互区别的标志,更在于它是一个品位较高、影响颇大、效益甚丰、以声像为载体的信息形式。比如,一个有较高收视率或知名度的电视栏目是一个品牌(如央视的《东方时空》);一个由一定数量的品牌栏目支撑的电视频道也是一个品牌(如CCTV—1);一个在社会上有影响、有名气的电视台同样也是一 The concept of TV brand, both the common meaning of ordinary goods, but also has its own special personality. Television as a media brand, not only the channel or column between the different signs, but also that it is a higher grade, influential, very profitable, with audio-visual as a carrier form of information. For example, a television program with a higher rating or popularity is a brand (such as CCTV’s Oriental Time); a television channel supported by a certain number of brand segments is also a brand (eg, CCTV-1); a social network On the influential, famous TV station is also one