现阶段,随着我国医疗服务市场竞争的日趋激烈,品牌的个性化、差异化竞争成为了各大医院医疗技术竞争、服务质量竞争以及人才竞争的关键所在,加快医院品牌建设也已经成为了完善医院经营管理的重要途径之一。基于此现状,本文通过对医院品牌营销策略的内涵进行简要论述,进而对品牌营销策略对医院发展的影响性进行分析。 At this stage, with the increasingly fierce competition in the medical service market in our country, brand differentiation and differentiation competition have become the key to medical technology competition, service quality competition and talent competition in major hospitals. Speeding up the brand building of hospitals has also become a perfect Hospital management is one of the important ways. Based on this status quo, this article briefly discusses the connotation of hospital brand marketing strategy, and then analyzes the influence of brand marketing strategy on hospital development.