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2006年,金旅公司为了更快更好地推广新产品,缩短新产品的市场导入期,迅速提高自身品牌形象,增强品牌竞争优势,进一步提升金旅客车的市场占有率和传播金旅公司的企业文化,加强与终端市场用户的沟通,从2006年4月中旬开始,组织开展了主题为“跨越万水千山,金旅腾飞华夏”的大型新产品推广活动。截至记者发稿时,金旅公司已先后在南京、石家庄、成都3地成功地举办了该活动。《商用汽车》杂志全程跟踪采访了金旅公司的这一活动,并在活动期间,对金旅客车的用户进行了大量的采访和数据收集。金旅这几年的发展速度非常快,但由于之前其相对低调的宣传策略,使得业内很多人士虽然对金旅的销量增长速度表示强烈关注之外,但对其成功的原因并不是十分了解。或许,来自用户端的声音是更公正的,由他们自己来说为什么会选择金旅客车,为什么金旅客车能在近几年迅速地获得成功,是值得其他企业学习和借鉴的。
In 2006, Golden Travel Company in order to promote new products faster and better, shorten the market introduction period of new products, rapidly improve their brand image and enhance the brand competitive advantage, and further enhance the gold passenger car market share and Golden Travel company’s Corporate culture to strengthen communication with end-user, beginning from mid-April 2006, organized a large-scale promotion of new products with the theme of “Spanning thousands of splendid rivers and seas, taking Jinhua off”. As of press time, Golden Brigade has successively held the event in Nanjing, Shijiazhuang and Chengdu. Commercial Vehicle magazine tracked this event throughout the journey and during the event, conducted a large number of interviews and data collection for users of Golden Travelers. In the past few years, Golden Travel has been developing very fast. However, due to its relatively low-key publicity strategy before, many people in the industry expressed strong concern about the growth rate of Golden Travel despite its lack of understanding of the reasons for its success. Perhaps, the voice from the client is more fair, why they choose golden passenger car for themselves, why Golden Coach can quickly succeed in recent years, it is worth learning from other companies and learn from.