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在传媒技术发展突飞猛进的今天,媒体多平台发展已渐成趋势。从美国密苏里新闻学院雷诺兹新闻研究所和美国报业协会所作的两项关于报业多平台使用的调查研究报告中,我们可以管窥多平台时代美国受众的新闻消费方式。从这些详细的调查数据中,可看到美国报业在多平台发展上的一些新型样式和经营方向,这或许正是所有报业未来多平台发展的学习样本。
With the rapid development of the media technology, the multi-platform development of the media has gradually become a trend. From the two reports on the use of multi-platform newspapers in the Reynolds News Institute and the American Press Association of the Missouri School of Journalism in the United States, we can get a glimpse of how news is consumed by the U.S. audience in a multiplatform era. From these detailed survey data, we can see some new styles and directions of the US newspaper industry in multi-platform development. This is perhaps the sample of all multi-platform development of newspaper industry in the future.