在女性时尚杂志行业内,“高端”女性时尚杂志一直凭借着自身优势和拥有较高广告价值的受众群体,占据了广告市场的大半壁江山,而“低端”女性时尚杂志因竞争的加剧陷入发行和广告的两难境地。本文通过对《都市丽人》的分析,指出低端女性时尚杂志广告市场中的空白点,以此确立“携手本土品牌、实践共生营销”的广告经营策略。 In the women’s fashion magazines industry, “high-end ” women’s fashion magazines have always occupied more than half of the advertising market by virtue of their own advantages and audiences with higher advertising value, while “low-end” The aggravating fall into the dilemma of distribution and advertising. Through the analysis of “urban beauty”, this article points out the blank spots in the advertising market of low-end women’s fashion magazines, in order to establish the advertisement management strategy of “hand in hand with local brands and practice symbiotic marketing”.