唐代“士人行卷”是我国古代人际传播史上极富特色的传播现象。唐代的“士人行卷传播”产生于三种文化背景,即科举制度的出现、重视进士科的时代风尚以及不糊名的考试制度。根据美国传播学大师拉斯韦尔的5W理论——传者、内容(讯息)、媒介、受者、效果五个环节,笔者通过对唐代“士人行卷”的人际传播过程进行系统考察,发现“士人行卷传播”对唐代的社会政治结构和文学繁荣都产生过深远影响,是唐代政治结构调整和文学繁荣的重要原因之一。本文在跨文化视域下,运用西方传播理论框架,解读中国古代的一种人际传播现象,为传播学研究的中国化,作一次大胆尝试。 Tang Dynasty “scholar trip” is the phenomenon of communication with the very characteristic in the history of ancient people communication. In the Tang Dynasty, “the spread of scholarship” originated in three cultural backgrounds, namely, the appearance of the imperial examination system, the emphasis on the contemporary style of Jinshi and the unqualified examination system. According to the 5W theory of Las Vegas’ s 5G theory - the author, the content (message), the media, the recipient and the effect, the author made a systematic study on the process of interpersonal communication in the Tang Dynasty. The investigation and the discovery that “the circulation of scholars’ books” had far-reaching influence on the social and political structure and literary prosperity of the Tang Dynasty were one of the important reasons for the political restructuring and literary prosperity in the Tang Dynasty. Under the perspective of intercultural communication, this paper interprets a phenomenon of interpersonal communication in ancient China by using Western communication theory framework and makes a bold attempt for the localization of the study of communication science.