柯达公司的反复市场调查以彩色感光技术先驱著称的美国柯达公司。目前产品有3万多种,年销售额100多亿美元,纯利12亿美元以上,市场遍布全球各地,其成功的关键是重视新产品研制,而新产品研制成功即取决于该公司采取的反复市场调查方式。以蝶式相机问世为例,这种相机投产前先由市场开拓部根据市场调查提出新产品 Kodak’s repeated market research to color sensitization pioneer the United States Kodak company. At present, there are more than 30,000 products with annual sales of more than 10 billion U.S. dollars and net profits of more than 1.2 billion U.S. dollars. The market is spread all over the world. The key to its success is to pay attention to the development of new products. The successful development of new products depends on the repetition Market research methods. The butterfly camera came out as an example, before the camera put into operation by the market development department based on market research to propose new products