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由奥巴马的成功带来的营销启示艾·里斯在2009年第一期《销售与市场》营销版中撰文指出,2008年的美国总统竞选可以看做一场营销战,世界上任何一家公司都可以从奥巴马的竞选当中学到一些东西,这些经验对于品牌同样奏效。
The Marketing Implications Brought by Obama’s Success Alice recalled in the marketing and sales edition of the first issue of “Sales and Markets” in 2009 that the US presidential campaign in 2008 can be seen as a marketing campaign. Any company in the world can Learning something from Obama’s campaign is also effective for brands.