响水县农药厂是个只有百十来号人的小厂,投产仅一年时间,生产的“灭杀毙”农药就占领了国内二十八个省市的市场,并获得了较好的经济效益,省、市领导赞誉为苏北的“深圳速度”。人们不禁要问,区区“灭杀毙”,何以如此神通广大?且听厂长何乃军如是说——合理的销售政策是迅速打开市场的“金钥匙”。厂长认为,“灭杀毙”虽然是获国际金奖的王牌农药,但在国内仍是新产品。要让新品尽快被市场接受,在保证质量的前提下,首要的是充分调动销售人员的积极性。该厂在大胆用足市、县有关销售政策的同时,积极推行“四定”责任制,即定销售指标,定销售价格。定资金回笼期限,定销售包干费用,彻底打破了销售工作中的“大锅饭”。厂里规定,每个 Xiangshui County Pesticide Factory is a small factory with only a hundred people. It has been put into production for only one year. The “killing and killing” pesticides have occupied the markets of 28 provinces and cities in China, and have obtained a better economy. Benefits, provincial and municipal leaders praised the “Shenzhen speed” in northern Jiangsu. People can not help but ask, why is it so magical in the districts, and why He Naijun listens to the director? Reasonable sales policy is the “golden key” to quickly open the market. The director of the company believes that although the “killing and killing” is an ace pesticide with international gold medal, it is still a new product in China. To allow new products to be accepted by the market as soon as possible, under the premise of ensuring quality, the first priority is to fully mobilize the enthusiasm of sales personnel. While boldly using the relevant city and county sales policies, the plant actively implements the “four-fixed” responsibility system, which means setting sales targets and setting sales prices. Set the deadline for returning funds, set sales contract fees, and completely break the “big pot” in sales. The factory provides that each