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现代户外广告不单纯是能招徕顾客和推销商品,还是城市色彩景观的重要组成部分。如今的户外广告经常随心所欲地覆盖建筑立面,色彩夺目,以至于破坏城市绿化和建筑采光。具有景观意识的户外广告设计应对环境中的一切有价值的资源进行有效地利用和开发,适时适地借用景观,发挥视觉设计在空间中的能动作用。
Modern outdoor advertising is not only able to attract customers and merchandise sales, or an important part of urban color landscape. Today’s outdoor advertisements often override the facades of buildings as they please, disrupting the city’s greenery and architectural lighting. The landscape-conscious outdoor advertising design should effectively utilize and develop all valuable resources in the environment, timely and appropriately borrow the landscape and give play to the dynamic role of visual design in space.