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“做第一而绝不做第二!”这是对国内众多企业“创业心态”或“经营心态”的真实写照。这些企业普遍认为,“做第一,只有做第一才有大赢的机会;不能做第一,就需要寻找可以成为第一的战场”。的确,开公司、搞经营,经营者首先应该有一个明确的目标和清晰的市场定位。“做第一而不做弟二”,这个目标已经非常明确了,这个市场定位也已经非常清晰了。但是,这个目标和市场定位对公司或者企业的发展有用吗?有的,对绝大部分公司和企业来说,如此目标和定位只会让它们早早遭遇巨大挫折和失败,甚至横尸“可以成为第一的战场”上。
“Be the first and never do the second!” This is a true portrayal of the “entrepreneurial mentality” or “business mentality” of many domestic companies. These companies generally believe that “to be the first, only the first to have the opportunity to win; can not do first, we need to find the battlefield can be the first.” Indeed, to start a company and engage in operations, operators should first have a clear goal and a clear market position. “Be the first to not do the second,” this goal has been very clear, this market position has also been very clear. However, is this goal and market positioning useful for the development of a company or a company? Yes, for most companies and companies, such goals and positioning will only cause them to suffer huge setbacks and failures early, and even Be the first battlefield".