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产销联盟如果仅仅让宝洁受益，那联盟的基础将必定变得脆弱不堪。事实上，两巨头的联盟不仅有力地支撑了宝洁销售体制和战略发展的变革，同时也为沃尔玛实现自己的战略主张和目标奠定了坚实的基础，并提供了有益的经验。 就在宝洁公司果断地进行战略调整的同时，作为它的联
If the P & P Alliance benefits Procter & Gamble alone, the foundation of the Alliance will surely become fragile. In fact, the alliance of the two giants not only strongly supported the transformation of P & G’s sales system and strategic development, but also laid a solid foundation for Wal-Mart to realize its strategic propositions and goals and provided useful experiences. P & G decisively in the strategic adjustment at the same time, as its joint