广告是营销传播诸因素中做灵活。适应性最强的一种,工业巨头,非营利性组织和小的零售商因其不同的广告目的而运用广告。本文主要阐述了广告和营销在为企业的产品,服务,或其他方面相辅相成,为企业创造一定的预期效应。同时,广告作为营销战略的一种战术手段,在理念、行为、视觉、个性及持续性等具体层面上体现出营销战略。 Advertising is marketing and communication of various factors to be flexible. One of the most adaptable, industrial giants, not-for-profit organizations, and small retailers use advertising for their different advertising purposes. This article mainly expounds that advertising and marketing complement each other in terms of products, services, or other aspects of the enterprise and create certain expected effects for the enterprise. At the same time, advertising, as a tactic of marketing strategy, reflects the marketing strategy in specific aspects such as philosophy, behavior, vision, personality and continuity.