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品牌作为现代营销时代的产物,它在各个产业中有着十分清晰的延伸轨迹,从轻工业到服务业,再到重工业,总是经历着从不被重视到被依赖的发展轮回。在品牌理念还未产生之前,产品是沟通企业与消费者的形态,而更多的产品都是以原材料的形式出现。直到竞争者的出现,才让品牌理念深受企业重视,同时也备受消费者的认可,继而产品形态也逐渐多样化。市场跟随时代的进步,迫使企业跟随市场进步,品牌就成为了强大的核心竞争力。
As a product of the modern marketing era, the brand has a very clear path of extension in all industries. From light industry to service industry to heavy industry, the brand always goes through a cycle of development that has never been valued until it is relied upon. Before the idea of the brand was created, the product was the communication between the enterprise and the consumer, and more products appeared in the form of raw materials. Until the advent of competitors, only by the corporate philosophy of brand awareness, but also much consumer recognition, then the product form gradually diversified. Market to follow the progress of the times, forcing enterprises to follow the market progress, the brand has become a strong core competitiveness.