从古至今,中国的茶叶没有一个较大的品牌,国外市场并没有完全打开,提高品牌的知名度,提高销售业绩是品牌做大的关键。本文通过了解西乡县的发展现状,进一步研究西乡县茶叶市场营销策略,通过分析营销策略找寻正确的方法,促进西乡县绿茶的平稳发展。 Since ancient times, China’s tea is not a larger brand, foreign markets did not fully open, improve brand awareness, improve sales performance is the key to brand bigger. By understanding the development status of Xixiang County, this paper further studies tea marketing strategy of Xixiang County, finds out the correct method by analyzing marketing strategy and promotes the steady development of Xixiang County green tea.