随着我国经济与科技的发展,互联网在我国逐渐兴起,并且其发展趋势越来越快,到目前为止,已经遍布了全国。互联网的飞速发展,对传统的电视媒体而言是一大冲击,但是,更深层次的来讲,互联网却是为电视传媒提供了很好地发展机遇。电视传媒在互联网时代下仍然具有存在的价值,并且也有着自己独特的优势,因此,本文将立足于互联网时代背景,对电视传媒的价值、优势进行分析,并在此基础上,进一步提出电视传媒在互联网时代下的导向。 With the development of economy and technology in our country, the Internet is gradually emerging in our country and its development trend is getting faster and faster. So far, the Internet has spread all over the country. The rapid development of the Internet is a big impact on the traditional television media. However, on the deeper level, the Internet has provided a good opportunity for the development of television media. Therefore, this article will base on the background of the Internet age, analyze the value and advantage of the television media, and on this basis, further put forward the television media Under the Internet era.