阿尔弗雷德·科尔兹布斯基发展了普通语义学,并效仿阿尔伯特·爱因斯坦,把自己的普通语义学表征为非亚里士多德体系,在其代表作《科学与精神健全》一书中提出了这一想法。这种对非亚里士多德方法的坚持,与麦克卢汉的论证是一致的。科尔兹布斯基的普通语义学标志着一种新型的思维和推理方法,此方法折射出不同的新型媒介环境。麦克卢汉发展了他的理论,并沿着内在环境之图谱与外在环境之地域之间的界面谈论媒介环境。我们需要调节、提取、了解生态,需要生态学知识,需要科尔兹布斯基和麦克卢汉描绘的生态学。 Alfred Kozbushki developed normal semantics and emulated Albert Einstein, characterizing his ordinary semantics as a non-Aristotelian system. In his masterpiece Science and Spirit Sound "a book put forward this idea. This insistence on non-Aristotelian methods is consistent with McLuhan’s argument. The common semantics of Kozbskii marks a new way of thinking and reasoning that reflects a different kind of new media environment. McLuhan developed his theory and talked about the media environment along the interface between the map of the inner environment and the outer environment. We need to adjust, extract, understand the ecology, need ecological knowledge, and need ecology delineated by Kozbski and McLuhan.