市场的需求,绝非用“实用”一词就可以全部概括进去。一个市场首先是由那些具有特定的需求或欲望的潜在顾客所构成的,因此可以说有怎样的消费者,就有怎样的市场,而有怎样的市场,就会有怎样的商品。我们的商品是杂志,她同样要适合所有市场营销的规律。虽然《实用无线电》创办已有10年的历史,但是当现在这个编辑部于今年年初受命将其改造为一本适合现代商业社会的刊物时,我们所面临的第一个棘手问题是找不到与这本杂志定位相当的市场。统计的结果是《实用无线电》在新世纪到来之前共有至少三大类、几十个小类的文章。三大类分别为:元器件与制作、家电维 The market demand, by no means “practical” can be summed up. A market is made up first of all by potential customers with specific needs or desires, so what kind of market can be said about what kind of consumer, what kind of market and what kind of product will be available. Our product is a magazine, she also has to adapt to all the laws of marketing. Although the “utility radio” was founded 10 years ago, the first thorny issue we faced when it was commissioned earlier this year to transform it into a publication suitable for modern business society was not found Positioning with this magazine is equivalent to the market. The result of the statistics is that “utility radios” have at least three major categories and dozens of subcategories before the advent of the new century. Three categories were: components and production, appliance maintenance