对联广告即用对联的形式宣传产品的广告 ,从古至今 ,这种广告形式一直受到人们的青睐和欢迎。戏园的广告是“凡事莫当前 ,看戏何如听戏好 ;为人须顾后 ,上台终有下台时” ;古玩店的对联是“玩物岂能真丧志 ,居原只为乐陶情” ,这两则对联广告妙就妙在不仅仅是一则普通广告 ,更 Couplet advertisements use ad couplets to promote the advertisement of products. Since ancient times, this form of advertising has always been favored and welcomed by people. The advertisement of the theater is “All things are current, what kind of opera is good to listen to the show; when people need to care, they will step down and come to power”; the antique shop’s couplet is “playing things can really be lost, the original home is only for music”. The two couplet ads are better than just an ordinary ad.