在目前全球经济深受金融危机严重影响、油价上升上涨背景下,航线票价也遇上更大压力。油价高企、加上票价下跌对国内地航空公司盈利能力构成严峻考验。我国航空业要从上世纪70美国航空业的大危机中汲取教训和经验,从航空公司发展战略入手,严格控制运营成本,实行总成本领先战略,以适应日益严峻的航空竞争。总成本领先 In the current global economy, severely affected by the financial crisis, the rising oil prices against the background, route fares are also under greater pressure. High oil prices, coupled with declining fares, pose a severe test of the profitability of domestic airlines. China’s aviation industry should learn lessons and experiences from the great crisis of the 70 U.S. aviation industry in the last century. Beginning with the development strategy of airlines, strictly control the operating costs and implement the overall cost leadership strategy to meet the increasingly severe aviation competition. The total cost of the lead