“买椟还珠”是一则广为流传蕴涵哲理的故事。讲的是楚国商贾到郑国去卖珍珠,把珍珠装在制作得极为华贵的匣子里。而郑国人却只买匣子,退还了珍珠。后人借此比喻那些没有眼光、取舍不当的行为。然而,在今日市场经济的大潮中,特别是在包装行业,我们可以引发出新的见解,那就是产品的包装极为重要,不得不让人钦佩楚国卖珠商贾的聪明之举。常言道:“佛靠金装,人靠衣装。”因此,产品应当靠适度的包装来提高身价。而那些不谙熟此道的商家,则是市场经济时代的落伍者。在市场经济的大环境下,如何做好产品包装这篇大文章?如何界定包装的“适度”和“过度”?一时间,注家蜂起,各有一说;仁者见仁,智者见智。我们采取“广开言路,博采众议”的态度,听诸家之言,集思广益。采得百花蜜,何愁做不出“色香味”俱佳的“包装”大蛋糕! “Buy 椟 beads” is a widely circulated philosophical story. Speaking is the merchants from Chu to sell pearls to Zheng, the pearl installed in the production of extremely luxurious box. The Zheng people just buy the box, returned the pearl. Descendants of this analogy that no vision, inappropriate behavior. However, in the tide of the market economy today, especially in the packaging industry, we can start a new idea that the packaging of products is extremely important and we must make people admire the cleverness of the Pearl merchants. As the saying goes: “Buddha by gold, people rely on clothes.” Therefore, the product should be based on appropriate packaging to improve their social status. Those who are not familiar with this business, it is the laggard market economy era. In the market economy environment, how to do a good product packaging this article? How to define the packaging of “modest” and “over”? For a time, note the bee, each have a say; benevolent see the benevolent, the wise see the wisdom. We adopt a “wide open speech, absorbing the public” attitude, listen to the words, brainstorming. Picking a hundred nectar, why worry can not make “color and fragrance” superb “packaging” big cake!