周报作为报纸的独特品种，其市场运作是该以发行为主，还是广告为主、发行为辅来实现盈利的问题，在业界一直争论不休。报社的实际选择也是两种均有，从效果来看，亦各有短长。而发行渠道的建设、网点的管理和发行的有效化，则是不论何种市场运作手段都共同关注的。本文尝试从? As a unique variety of newspapers, the weekly newspaper has been debated endlessly in the industry as to whether the operation of the market should mainly focus on issuance or advertising, and distribution supplements to achieve profitability. The newspaper’s actual choice is also two kinds of both, from the effect point of view, also have short and long. However, the establishment of distribution channels, the management of outlets and the effective issuance of public funds are all common concerns regardless of the market operation methods. This article attempts from?