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对于如今的商战,最重视的就是创造力。商品的构想、设计、命名、包装、定价、广告、促销、分配等等,无一不是需要高度创造力的工作,这些工作都是智慧的考验与挑战,也是企业策划人、广告人,永无休止的努力目标。所以,商战事实上就是创造力的竞赛和战争。
For today’s business war, the most important thing is creativity. The idea, design, naming, packaging, pricing, advertising, promotion, distribution and so on of the goods are all jobs that require a high degree of creativity. These jobs are the test of wisdom and challenges. They are also the business planners, End of the hard work goals. Therefore, business war is actually a contest of creativity and war.