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一、文化认同——上海国际航运中心的新指标禀赋差异和竞争优势决定了各国际航运中心的不同功能定位和发展模式。“世界公认”的标准是,国际港航业人士对于一个国际航运中心文化精神、价值观、发展模式、发展水平、国际地位和对国际港航业贡献度等内容的综合评价。它包含两个层次,第一层次是心理认同,是客户对国际航运中心服务质量、技术水平和精神面貌等的直接感受,表现为关注程度、满意程度和信心期待等,是
First, the cultural identity - Shanghai International Shipping Center, the new indicator of endowment differences and competitive advantage of the various international shipping center determines the different functional orientation and development model. “World Recognition ” standard is the international port and shipping industry for a comprehensive assessment of the cultural center of international shipping center, values, development model, level of development, international status and contribution to the international shipping industry. It consists of two levels, the first level is the psychological identity, is the customer of the international shipping center service quality, technical level and mental outlook, such as the direct feelings of the performance of the degree of concern, satisfaction and confidence expectations, etc.