“大美方式”——自主品牌运作2015年吴碧波对大美创意园进行转型,从成立初期艺术教育培训为主,逐步转型为以创意产业运营为主,打造品牌化平台运营管理,到生活方式品牌设计,再到具体产品设计,建立一种品牌化运营、提升品牌价值的创意产业模式,走出自主品牌实验之路。大美创意园,中国美术学院教授共同打造的文化创意园区,毗邻之江度假区、西溪湿 “Great America Way ” - Own Brand Operation In 2015, Wu Bibo transformed Damei Creative Park from the early days of art education and training and gradually transformed itself into operation of creative industries to create a brand platform operation and management, To the lifestyle brand design, to the specific product design, the establishment of a brand management, brand value to enhance creative industry model, out of the independent brand experiment. Damei Creative Park, a professor of Chinese Academy of Fine Arts to create a cultural and creative park, adjacent to the River Resort, Xixi wet