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电影产业属于典型的建立在知识与信息之上的经济产业,从2002年我国电影市场的改革开始,电影院线的市场规范化与模式的逐步成熟使得更多的人重返影院,本文根据消费者行为的相关研究理论对院线消费人群购买动机、购买决策过程进行了定性和定量分析。
Film industry belongs to the typical economic industry based on knowledge and information. Starting from the reform of China’s movie market in 2002, the market standardization and the gradual maturation of the cinema line make more people return to the cinema. According to the consumer behavior The relevant research theory of the cinema consumer groups purchase motivation, purchasing decision-making process were qualitative and quantitative analysis.