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通过对影视广告行业发展状况的研究与分析,可以发现国产影视广告不断完善,并且在数字电视与电视网络化发展的作用下为影视广告制作奠定了坚实的基础。其中,动漫元素被应用在影视广告中,且重要性逐渐突显出来。而我国综合国力增强的背景下,对于民族文化的渴望也更加明显。在这种情况下,广告制作者充分认知在中国民族文化中提炼动漫元素的重要作用,一定程度上将空间效应充分发挥出来。基于此,文章将针对动漫元素在影视广告创作中的具体应用展开相关性的研究与分析,以期有所帮助。
Through the research and analysis of the development status of the film and television advertising industry, it can be found that the domestic film and television advertisements are continuously improved and laid a solid foundation for the production of film and television advertisements under the influence of the development of digital television and television network. Among them, the animation element is used in video ads, and the importance of gradually highlighted. In the context of China’s comprehensive national strength enhancement, the desire for national culture is also more obvious. Under such circumstances, the producers of advertisements fully recognize the important role of animation elements in Chinese national culture, to a certain extent, give full play to the space effect. Based on this, the article will be related to the specific application of animation elements in the film and television advertising research and analysis, with a view to help.