2004年,川酒一统天下,苏鲁豫皖白酒一片低迷,东部品牌超过6个亿的极少。这几年的变迁太大了。买断与自主开发——品牌经营方式的,盘中盘与终端制胜——营销模式的,企业改制与管理升级——体制机制转变完善的,税制与税率——政策环境调整变化的,高度、中度、低度酒与好酒、高档酒、名酒——消费意识嬗变的,这些因素演绎了白酒业深刻的变革创新。 In 2004, Sichuan wine dominated the world, Sulu Yu Wan liquor downturn, the eastern part of the brand more than 6 million very few. In recent years the change is too big. Buyout and self-development - brand management, intraday disc and terminal winning - marketing model, enterprise restructuring and management upgrade - the institutional changes in the system, the tax system and tax rate - the adjustment of the policy environment, a high degree of change, Moderate, low alcohol and good wine, high-grade wine, wine - the evolution of consumer consciousness, these factors interpreted the profound transformation and innovation of liquor industry.