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近年来,伴随国家社会经济进步及全球经济一体化进程的推进,国内石油市场状况不断发生变化,为石油行业带来发展机遇的同时也提出了更高的要求。本文结合实际情况对新经济背景下我国石油市场现状进行讨论,从宏观及微观两个层面入手分析市场中客观存在的问题,针对国内石油市场营销体系的构建、营销策略的制定和调整提出相关建议,以期为解决问题提供思路,帮助石油企业提高自身生存能力和市场竞争力,推动国内石油行业健康稳定发展。
In recent years, along with the progress of national social and economic progress and the progress of global economic integration, the domestic oil market has undergone constant changes, bringing about opportunities for development for the petroleum industry and at the same time has put forward higher requirements. Based on the actual situation, this article discusses the current situation of China’s oil market in the context of the new economy, analyzes the objective problems in the market from the macro and micro levels, puts forward some suggestions for the establishment of the domestic petroleum marketing system and the formulation and adjustment of marketing strategies , With a view to providing ideas for solving the problem, to help oil companies improve their viability and market competitiveness, and promote the healthy and stable development of the domestic oil industry.