论文部分内容阅读
近年来,农村通信状况普遍落后,农村与城市之间的“数字鸿沟”在拉大,缩小“数字鸿沟”、促进协调发展是建设信息社会的根本所在。在城市的公用电话已日趋饱和和农村市场未能得到有效开发背景下,充分开发农村电信市场可能成为各电信企业考虑的焦点。因此,本文将以浙江省城乡结合部地区流动人口的公用电话通信消费行为为研究的切入点,从电信运营商的角度对城乡结合部的公用电话消费的相关问题进行理论分析和实证研究。
In recent years, the status of rural communications has generally lagged behind. The “digital divide” between rural areas and cities has been widening and narrowing the “digital divide” and promoting coordinated development is fundamental to building an information society. Given the growing saturation of public telephones in urban areas and the failure to effectively develop rural markets, the full development of rural telecom markets may be the focus of various telecommunications enterprises. Therefore, in this paper, the author takes the mobile phone consumer behavior of the floating population in the urban-rural area of Zhejiang as an entry point, and makes theoretical analysis and empirical research on the related issues of the public mobile phone consumption in the urban-rural integration from the perspective of telecom operators.