从十几年前中央电视台《为您服务》开始,至今生活服务类节目已遍地开花。回顾这几年编播生活服务节目历程,窃以为,这类节目的“魂”就是实用,抓住了“实用”这个“魂”,生活服务类节目就会大有观众,就能长盛不衰。一.“实用”的理解广义上讲,电视节目作为媒体都具有服务社会、服务百姓生活的属性,而狭义上的生活服务类节目则是直接联系着百姓的衣食住行。这类节目应着重传播日常生活的各种知识,提供 From CCTV “serving you” more than a dozen years ago, life service programs have blossomed over the years. Recalling the past few years compilation of life services program, stolen that the “soul” of such programs is practical, to seize the “practical” of this “soul”, lifestyle services will have a large audience of the show, you can Changsheng decline. I. “Practical” Understanding In a broad sense, television programs as media have the attributes of serving the community and serving the lives of ordinary people. In the narrow sense, lifestyle service programs are directly related to the basic necessities of life. Such programs should focus on the dissemination of all kinds of knowledge of everyday life, provided