论文部分内容阅读
Ⅰ5月,百事公司宣布,姚明 已经与百事公司签下了长期合约。姚明即日起将与贝克汉姆,“小甜甜”布兰妮等国际巨星一同加入百事公司的的大家庭,并成为了百事群星中最“高”的一颗。 今年2月,百事公司旗下的佳得乐(Gatorade)运动饲料成功地和姚明签约。姚明也是继迈克尔·乔丹、文斯·卡特后,又一个和佳得乐签约的NBA明星。双方的合作更进一步,并促成姚明成为和百事全球签约的第一位中国球星。看来,“姚明经济”在继续升温。 姚明自身的经历展现出来的积极进取、敢想敢做的精神与百事可乐一直倡导的“渴望无限”的精神如出一辙,并已经深刻影响了中国的青年一代。姚明先以状元秀进入NBA,却在
In May, PepsiCo announced that Yao Ming has signed a long-term contract with PepsiCo. With immediate effect, Yao Ming will join PepsiCo’s big family with international superstars such as David Beckham, Britney Spears and become the most “high” of Pepsi’s stars. In February, PepsiCo’s Gatorade athletic feed was successfully contracted with Yao Ming. Yao Ming is another NBA star with Gatorade, following Michael Jordan and Vince Carter. The cooperation between the two sides went further and led Yao Ming to become the first Chinese player to sign up for PepsiCo globally. It appears that “Yao economy” continues to heat up. The spirit of Yao Ming’s self-motivated and bold-to-do spirit is exactly the same as Pepsi’s longing for “unlimited desire,” and has profoundly affected the younger generation in China. Yao Ming first NBA champion into the NBA, but in