中国互联网已经全面进入微博时代,新浪与腾讯微博的注册用户总数已经突破3亿,每天日登录数超过了4000万。微博影响力日渐深入生活,京城老字号也开始纷纷试水微博营销,本文即探讨北京老字号微博营销应用现状,分析北京老字号微博营销策略。 China’s Internet has fully entered the era of Weibo, Sina and Tencent microblogging registered users has exceeded 300 million daily number of log in more than 40 million. Microblogging influence increasingly in-depth life, the capital has begun to test the old brand name microblogging marketing, this article is to explore the status of Beijing’s old microblogging marketing application, analysis of Beijing’s old microblogging marketing strategy.