在当前传播格局下,广播电视的外部环境,已经并将继续不断发生深刻的变化;我们在传媒竞争中能否保持主流地位,正在并将继续面临巨大的挑战。媒体竞争,不进则退,来不得半点松懈。我们作为专业的内容生产者,要始终保持十足的锐气,时刻保持清醒的头脑,在迎接媒体竞争、推进每一项工作的时候,做到思路对头、方法到位,把内容核心竞争力的打造进行到底。一、认清广电新常态现在各行各业的人都在说新常态,从字面理解,新常 Under the current communication pattern, the external environment of radio and television has been and will continue to undergo profound changes. Whether we can maintain the mainstream status in the media competition is and will continue to be faced with enormous challenges. Media competition, do not go back, no slouch. As a professional content producer, we must always maintain the full spirit and keep a sober mind at a time when we are ready to compete in the media and advance every aspect of our work. in the end. I. Recognizing the New Normal of Radio and Television Now that people in all walks of life are talking about the new normal, from a literal understanding, a new normal