我很讨厌看广告。譬如说电视广告。看它们是创作人的天职,也是天谴。十个电视广告中,过半不忍卒睹;两三个可看可不看;一两个值得一看;非看不可的百中难一。受人钱财,替人消灾。为自己,为公益,大家都应该把广告做好。李奥贝纳叫人伸手摘星,认为至木济也不会两手泥巴。我等平凡人也,目标不用定得太高,想抓树上好几只鸟儿便是几只鸟儿,量力而为便人人可为。话说回来,在什么情况下不用做好广告呢?四大注意1.庞大预算 I hate to see ads. For example, TV commercials. To see them is the vocation of the creator, but also a curse. Ten TV ads, more than half could not bear to see; two or three to see can see; one or two worth seeing; By money, for disaster. For yourself, for the public, we should do a good job advertising. Leo Burnett called people reach for the stars, that wood will not be both hands to mud. I am equal to ordinary people, the target does not set too high, want to catch several birds in the tree is a few birds, the amount of power for everyone. Anyway, under what circumstances do not have to advertise? Four big attention 1. huge budget