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一直以来．威海作为国内最重要的渔具生产基地出产了全国80％渔具产品。这里汇集了200多家渔具生产企业和众多渔具销售店,更有光威、环球这样的领头企业。但经常来威海购买渔具的朋友不难发现,在每家渔具厂商的销售店里面都有超过10种以上的牌子．且都是一家企业生产。在威海,也只有光威一家渔具店拥有自己的品牌,也是在威海唯一叫得响的国际知名品牌,其他企业的业务主要在给外企做贴牌生产,“打洋工”根本没有自主品牌。当被问及原因的时候,许多厂家纷纷表示:“光威”是大牌子,钓竿进价多少非常透明,你卖贵了别人就不会买你的货。而不知名的小牌子、杂牌子真正的成本是多少
Always. As the most important fishing gear production base in China, Weihai produces 80% of the fishing gear products nationwide. There are more than 200 fishing gear manufacturers and a number of fishing gear stores, and more leading companies such as Guangwei and Global. However, it is not difficult for a friend who often comes to Weihai to buy fishing gear to find that there are more than 10 brands in the sales shops of each fishing gear manufacturer. And are all a company’s production. In Weihai, only Guangwei, a fishing gear store owns its own brand, and is the only internationally renowned brand in Weihai. Other companies’ businesses are mainly engaged in OEM production for foreign companies. There is no independent brand at all. When asked about the reasons, many manufacturers have said: “Guangwei” is a big brand, the price of fishing rod is very transparent, if you sell expensive people will not buy your goods. What is the real cost of an unknown brand and miscellaneous brand?