又经过了两三年的井喷式增长之后,自主品牌与合资品牌的龟兔赛跑终于告一段落。在这一年里,合资品牌销量一路上扬,继续保持良好的增长态势。相比之下,自主品牌们老虎变成落水猫,销量增速明显乏力,市场占有率方面也是威猛尽失。巨大的反差,不由得发人深省。是什么造就了合资品牌的持续繁荣,又是什么让自主品牌们如此的受伤呢?先来看看这两大阵营之间的差异 After another two or three years blowout growth, the tortoise and the hare race of own brand and joint venture brand finally came to an end. During the year, sales of joint-stock brands all the way up, continue to maintain a good growth. In contrast, the independent brands of tigers into a falling cats, sales growth was significantly weakness, the market share is also mighty loss. Huge contrast, could not help thought-provoking. What makes the continued prosperity of the joint venture brand, but also what makes their own brand so hurt it? Let’s look at the difference between these two camps