包装设计是构建企业形象和影响产品销售的重要因素之一,将作为我国优秀传统文化的内蒙古和林格尔剪纸艺术运用到包装设计中,从剪纸的图案造型、镂空技艺、色彩特点等方面进行探讨,实现传统和现代的有机结合及对民族文化的传承和创新。 Packaging design is one of the most important factors in building a corporate image and influencing product sales. It is applied to packaging design in Inner Mongolia Helingeer paper-cut art, which is excellent Chinese traditional culture. It is made from the paper-cut pattern design, hollowing out skills and color features Explore and realize the organic combination of tradition and modernity and inherit and innovate the national culture.