年底消费旺季将至,多家食用油巨头开始发力冲刺和布局2013年市场。一度处于市场边缘的中储粮突然宣布,会按照每年50%的速度扩产,而益海嘉里则表示将在全国范围“送油”。据悉,食用油企业目前多对市场仍寄予厚望,背后是其年销售量增长仍达到15%之高,大幅领跑酱油、袋装米等产品。据中储粮油脂公司副总经理王庆荣日前表示,食用油2012年的目标产能是20万吨,2013年销售目标是30万吨,以后会按照每年50%的产能扩充速度来进行扩张,中储粮的目标是用5年时间将销售规模做到 At the end of the year, the consumer season is approaching, and a number of edible oil giants have begun to sprint and deploy the 2013 market. Once at the edge of the market, China Grain Storage suddenly announced that it would expand production at a rate of 50% per year, while Yihai Kerry said it would “deliver oil” nationwide. It is reported that edible oil companies still have high expectations for the market. Behind them is that their annual sales growth still reaches a high of 15%, and they are leading the soy sauce and bagged rice products. According to Wang Qingrong, deputy general manager of China National Grains and Fats Corp., the target production capacity of edible oil in 2012 is 200,000 tons, and its sales target in 2013 is 300,000 tons. The expansion will be carried out at an annual production capacity expansion rate of 50%. The goal of China’s grain storage is Use 5 years to achieve sales scale