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处在信息技术日新月异的新时代,植入式广告应用而生,而且现如今,很多的植入广告已经被广大受众所接受,尤其是在网络、数字电视不断深入发展的今天,广告植入的方式变得更加多元化和多样化,使其在各类新媒体载体上不断涌现,譬如电子游戏、手机客户端、购物平台等等,不得不承认,广告的植入确实给各大行业带来了新的发展机遇,使得各类产品的销售量都有了一定程度的提高,但是过度的广告植物确实影响了受众的生活,让人产生厌烦的感觉。在新媒体环境下,如何恰当的植物广告当然成为了需要我们行业工作人员重点研究的问题之一。基于此,本文分析了新媒体对植入广告的影响,探究了广告植入中存在的问题并提出相应的解决措施。
In the new era of rapid development of information technology, the application of implantable ads comes into being. Nowadays, many implantable advertisements have been accepted by the general public. Especially in the continuous development of internet and digital television, The way to become more diverse and diverse, so that it continues to emerge in all types of new media carriers, such as video games, mobile client, shopping platform, etc., have to admit that the ad placement really brings to all major industries The new development opportunities, making all types of product sales have increased to some extent, but excessive advertising plants do affect the lives of the audience, people feel tired of feeling. In the new media environment, of course, how to properly plant ads has certainly become one of the issues that require our industry staff to focus on research. Based on this, this paper analyzes the impact of new media on implanted advertising, explores the problems in advertising implants and puts forward corresponding solutions.