论文部分内容阅读
面对日趋激烈的竞争,曼恩(中国)需要全面展现其在消防领域的核心竞争力所在,这考验着它是否具有更快的市场应变能力。长期以来,消防车底盘都是德国曼恩的传统优势之一。特别是在中国市场,消防车底盘一直是曼恩引以为豪的产品,并成为其市场销量的重要组成部分。近期,随着众多品牌纷纷加大对这一细分市场的投入,曼恩(中国)的原有优势正在被蚕食。在加大对牵引车推广力度的同时,曼恩(中国)对消防车市场也不能有丝毫放松。
Faced with increasingly fierce competition, Mann (China) need to fully demonstrate its core competitiveness in the field of fire where it tests whether it has a faster market resilience. For a long time, fire engine chassis are one of the traditional advantages of Mann Germany. Especially in the Chinese market, fire engine chassis has been Mann proud of products, and become an important part of its sales. Recently, as many brands have stepped up their investment in this segment, the original advantages of Mann (China) are being eroded. In increasing the promotion of tractor at the same time, Mann (China) on the fire engine market can not be the slightest relaxation.