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以全国为目标市场的公司,会根据不同的市场规模和销售状况,相应地设立各级区域营销组织。形式上基本以办事处、分公司为主体。随着销售规模的扩大,区域营销组织的结构也日益复杂和庞大,既有负责不同渠道的销售部门,也有市场、客服、信息、财务、仓储运输等辅助机构。某些大型企业,出于控制产品运输成本的考虑,还会在重点销售区域设置生产基地,
Companies nationwide targeting the market will set up regional marketing organizations at all levels according to different market sizes and sales situations. Form the basic office, branch as the main body. With the expansion of sales volume, the structure of regional marketing organizations is also increasingly complicated and huge. There are sales departments in charge of different channels as well as supporting agencies such as market, customer service, information, finance, warehousing and transportation. Some large enterprises, in order to control the cost of transportation products, but also in key sales areas set up production bases,